Looking for a new car

We're looking for a new car - a small run around, a bit bigger than our current Ford Ka. Really liked this Ford Fiesta but somewhat overpriced for a car that was a year and a half old. Not sure if the dealer would budge on price and I hate being subjected to their sales techniques, really turns me off buying from them!

Just treat me like a human being, do not pretend to be my next best friend, give me a fair price on my trade-in and show a willing to negotiate on the price and its more likely I buy.

Treat me like an average punter and I'll think you are treating me like an idiot and go find somewhere else to buy.